![]() In the quarter ending in September, revenue fell nearly one-third, despite the premiere of the flagship Moto X. Google even splurged on television commercials and billboards to stir up interest among consumers.īut Motorola’s sales have been sluggish and have failed to stem the division’s big losses. The Moto X, a mid-priced phone, and the Moto G, a lower cost device, generally received positive reviews. After an initial lull, Motorola introduced two phones designed under Google’s leadership. Ross Rubin, an analyst with Reticle Research, said that Google executives initially thought they could supercharge Motorola’s business, much like they did with prior acquisitions like YouTube and Android. Google will keep Motorola’s Advanced Technology and Projects team, a skunk works for experimental devices. “The dynamics and maturity of the wearable and home markets, for example, are very different from that of the mobile industry.” “This does not signal a larger shift for our other hardware efforts,” Page wrote. Additionally, Google is expanding into Internet connected home appliances through a planned $3.2 billion acquisition of Nest, a start-up that sells smart thermostats and fire alarms. In explaining the Motorola sale, Page said in a blog post that the smartphone market is “super competitive” and that “to thrive it helps to be all-in when it comes to making mobile devices.” By unloading Motorola, Google will now be able to focus its innovative energy on Android, the most popular operating system for mobile devices.Īlthough it is selling Motorola, Page explained that Google would continue to move ahead with other hardware including Nexus phones, Chromebook laptop computers and Glass, the company’s futuristic eyewear. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |